Terence Tan

Founder and Chief Creative Officer at ICE INC, Singapore

Terrence Tan, started his career as a graphic artist in 1983, he soon ascended to the
top of the advertising world. He’s worked at some of the most regarded agencies in the
region: Saatchi & Saatchi, DMB&B Singapore and Hong Kong, Fong Haque & Soh, Ogilvy,
TBWA, BBDO, 10AM, M&C Saatch and DDBi. A veteran with more than 29 years in the
industry, Terrence was one of the founders of the creative hot shop, 10AM
Communications. In his two and a half years tenure at M&C Saatchi Singapore, he helmed
the agency to win its first Gold at Ad Fest and at the Singapore Creative Circle. His most
significant achievement was steering M&C Saatchi into a recognised creative force. The
agency was ranked one of the Top 30 hottest agencies in the region by Campaign Brief
Asia in 2004.

Terrence is very versatile and constantly produced stunning campaigns in English and
Mandarin. As he says, “Language can never be a barrier to a good idea. If it’s a good idea,
it can work across all cultures and across all continents.”
As a testimony to these beliefs, Terrence has clinched more than 300 awards from such
shows as the Effie, Cannes, D&AD, One Show, Communication Arts, Media Asian
Advertising Awards, Asia Pacific Advertising Festivals, AWARDS, London International,
Hong Kong and Singapore 4A’s Creative Awards, Art Directors Club of New York, LongXi
and IAS Hall of Fame.

His famous Haagen Dazs green tea ice cream campaign was rated the 50 most awarded
campaign by The Gunn Report 1999.

Being ranked 23rd most Hottest CD in Asia in 2004, Terrence has been invited to judge
many local and regional Award such as Asia pacific Advertising Festival, Media Asian
Advertising Awards, Malaysia 4As, DM Asia, Effies, Singapore CCA (Twice), Singapore
Outdoor Advertising Awards (Thrice), SPH Inks Awards (Thrice), Phoenix Kodak Gong and
Reader’s Digest Pegasus.

In 2008, Terrence was named Hall of Fame Creative Director of the Year and Singapore
Most Influential Creative Director 2007 to 2010.

Previous Roles Include:

Creative Director: DDB Worldwide

Creative Director: M&C Saatchi

Creative Director and Co-Founder: 10AM Communications

Deputy Creative Director: BBDO

Creative Partner: TBWA

Creative Partner: Ogilvy & Mather

Art Director: Saatchi & Saatchi