Integrated advertising creative explorer. Dedicated and versatile, with an expansive amount of creative knowledge and experience of 11 years in the ever-evolving advertising industry. Art based; but multi-disciplined, specialising in branding, art direction, digital, design and craft.

I’ve had the privilege of working on multiple global, regional and local brands such as StarHub, Singtel, OCBC, and UOB to name a few. During which, I’ve acquired recognition from awards like D&AD, Clio, Cannes, CCA, Hall of Fame (SG), Spikes, Effie and AdFest., and was also invited to be a part of the panel for the regional photography workshop, Creative Asia +.

My philosophy is, “Don’t write news, be the news”.