Sebastien Vacherot, Co-chief Executive Officer and Creative Director
Sebastien Vacherot worked as an art director from 1994 until 2000 at DDB. He quickly won a Bronze Lion for a Sony campaign in 1997, then two Gold Lions for a Volkswagen Lupo campaign. He also won a Gold Lion and many national awards for a Renault Clio campaign.
In 2000 Sebastien arrived at TBWA Paris where he developed work for SNCF, Sony Playstation and Tag Heuer. He was again rewarded with numerous Cannes Lions. He was also Art Director and Executive Creative Director on Absolut Vodka campaigns. In 2004 and 2005 he won various awards including Gold Lions for Sony Playstation. Also in 2005 Sebastien took over the international creation management of Absolut Vodka, which he helped to modernise and collaborate with artists such as Lenny Kravitz. In 2006 he won Gold and Sliver Lions for Sony Playstation and Head campaigns and a Bronze Lion for Absolut Vodka.
Between 2007 and 2009 Sebastien created the MAP agency as Chief Executive Officer, with Absolut Vodka, BMW and Mini accounts. He contributed to the development of the philosophy of “media arts” at the agency. In 2007 he won a Bronze Lion for Absolut Vodka then in 2008 a Gold Cyber Lion for the same brand.
Between 2009 and 2011 Sebastien was Co-chief Executive Officer and Creative Partner for Publicisnet / MARCEL and in 2010 won a Bronze Lion for a Renault Grand Scenic campaign. In 2011 he won Bronze Lions for Rowenta and Editions Points and a Gold Cyber Lion for Renault. In the same year he also became Co-chief Executive Officer and Creative Director of Publicis 133