Nicoletta Stefanidou, Co-Founder and CCO at Tinker Tailor, Hong Kong SAR
CCO at Tinker Tailor
Nicoletta is a senior creative leader with 20 years of marketing experience in digital and traditional media. She has worked on campaigns for some of the world’s biggest and most respected brands and won a multitude of awards.
Nicoletta was lucky enough to be able to build her career in Germany, London, Singapore and most recently Hong Kong. As co-founder and Chief Creative Officer of Tinker Tailor, Nicoletta is responsible for the creative leadership of the Hong Kong office which includes combining creative, strategy, design experience and brand commerce expertise.
Amongst others, she creates breakthrough integrated campaigns, platforms and communications for brands such as Disneyland HK, Marriott, Huawei, Estee Lauder and Landmark.
Constantly pushing the boundaries of creativity and technology, Nicoletta is passionate about the power of digital, and a collaborative working culture that helps to deliver flawless execution and create transformative work to help brands exactly where they need to be – ahead of the rest.
Her work for clients such as Pizza Hut, Faber Castell and Shangri-La has been awarded in major industry award shows such as Cannes, Art Directors Club, D&AD, Clios and more. Nicoletta is a regular judge on the international creative awards scene, most recently judging at the Cannes Lions. She mentors at the One Show China Youth awards on a regular basis and will be a judge at the 2019 One Show Greater China Awards.
Previous roles include:
Executive Creative Director, Isobar, Hong Kong
Recently joint Isobar HK as ECD to lead the creative output for brand commerce and integrated campaign work.
Creative Director, OgilvyOne Worldwide, Hong Kong
I joined OgilvyOne to work as an Integrated and Digital Creative Director across both above and below the line campaigns. My role involves leading the strategic creative input and generating big ideas for a wide range of customer experiences such as digital campaigns, websites and, creative development for on-line media, social media and mobile platforms.
Associate Creative Director, Imagination