Michele Richards

Tēnā koe!
I am from Te Rarawa, Ngāpuhi, Te Atiawa and pakeha decent, with many years’ experience as a business woman working nationally and internationally in the creative sector.

My proven track record in brand development, marketing, project management and directorship reflects in a portfolio of successful business developments including my company IDC Worldwide (Image Driven Content).
Over 20 years IDC has developed emerging and commercial photographers into internationally awarded advertising photographers working throughout New Zealand, Asia, the globe. Sustained business growth has been fostered and delivered on a world stage through a variety of methods including in-market representation, building and establishing business partnerships, and an intimate understanding of cross cultural values and business norms.

Collaborating with individuals and teams who align in vision, values and ethics are an important part of my business model and agency culture. My view is the creative industry is built on the foundation of human capital, therefore how we communicate and treat each other is a baseline reflection of our relationships and brand.