Martin Lever, Executive Creative Director, McCANN, Hong Kong

With 20 years experience in advertising, Martin has worked on some of the world’s best-known brands, from Cathay Pacific to Coca Cola, from Microsoft to Intel, from Mastercard to Nescafe, from Visa to Nissan. Along the way he’s picked up numerous international awards, including the Middle East’s first ever Cannes Lion in Film for Abu Dhabi Tourism Authority, and the world’s first Gold Cannes Lion in Mobile. In 2012 he was instrumental in helping TBWA Dubai become the Middle East’s most awarded agency. He has recently rejoined McCann and returned to his spiritual home Hong Kong to help lead Cathay Pacific into a new era of creative excellence.

Having been an artist and writer from an early age, creativity is well and truly in his blood. He’s a published children’s author and illustrator (www.bogeybugz.com), his artwork has been exhibited in UK, Asia and the UAE (www.behance.net/martinlever), and you can see more of his day job portfolio at www.martinlever.com