I am a Director with a background as a Writer.
My life as a Writer (or ‘ad creative’) began in the year 2000 with my first placement at WCRS in London.
After 15 years as a Copywriter in London (Publicis, M&C Saatchi, VCCP and others) I moved from London (Draft FCB) to Singapore (TBWA) in 2012.
In 2015 I became a Director, taking a full time job at Freeflow Productions in Singapore.
As a Director I have shot films for Lego, McDonald’s, Audi, CNN and The Samaritans of Singapore, among others.
At the beginning of 2019, I set up creative production company, LIONCAT FILMS. http://www.lioncatfilms.com
We shoot commercials, social content, documentaries and dramas for the likes of Porsche, TWG, Mido Swiss Watches and Marina Bay Sands.
We create intelligent, cinematic films for brands with a story to tell.
Previous roles include:
Director, Freeflow Productions, Singapore
Head of Copy, Bates CHI&Partners
Senior Copywriter, TBWA, Singapore
Senior Copywriter, Oglivy & Mather