Kevin Geeves Founder & Creative Director Societal Pte Ltd
Societal is a creative advertising agency shaped by these words: be short, be simple, be human.
Short, because attention spans are.
Simple, because the best ideas always are.
Human, because people want to be treated like people, not as consumers.
Previous roles include:
Regional Creative Director, Ogilvy & Mather
At O&M I was a regional creative director, writer and art director working digitally and traditionally with clients throughout Asia Pacific, leading teams to create effective regional and global campaigns for multinational clients. I built successful relationships with Unilever for 16 years (Comfort, Pond’s, Dove and Unilever Food Solutions) and Castrol for 12 years. From Singapore I led the creative development of Pond’s first global website, won IPA Effectiveness and Effies for Comfort and Huggies and grew accounts such as Castrol from a small client to one where we developed global campaigns for its Magnatec and Power1 brands.
Before transferring with Ogilvy to Singapore I was ECD of Ogilvy Hong Kong leading the creative department to win creative awards across a wide range of clients; from the Economist to Korean Airlines, Marks and Spencer to Conrad Hotels, Duracell to Pepsi, Guinness to Watsons Water.
I worked at Ogilvy for 25 years in Asia, firstly in Hong Kong and then Singapore and I had the privilege of working with various teams during that time in almost every country in the Asia Pacific region.