Jatinder Sandhu Founder at Bettlemaker

Co-Founder at Independents, Singapore

I’ve always believed in the power of the big idea. And in today’s ever-evolving digital landscape, I’ve found it’s the only true measure of effectiveness. To truly engage the mobile-centric consumer, ideas are most effective when built on human insights (harnessed from data), which are big enough to be translated across multiple platform devices, that offer users genuine emotional value or functional services.

Finding the big idea today is becoming more and more challenging, but I also find it incredibly exciting, as it’s a chance to reimagine storytelling through technology in more personal and immersive experiences.

Previous roles include:

Founder of Bettermaker, Singapore
Creating social betterment through ideas and technology.

Entrepreneur, Antler, Singapore

Co Founder, QuickDaddy, Singapore

Quick fast tracked video ideas to enable dads to survive tours of 10 minutes or more, during the onslaught that is early parenthood.

Creative Director, Dentsu, Singapore

Managing the S.E.A. regional and local Singapore account for Canon, as well as local government agencies and FMCG’s. Helped Dentsu achieve Marketing Magazine’s Agency of the Year 2016

Creative Director, MaCann Worldgroup, Singapore
Creative lead for multinational clients Mastercard and L’Oreal.

Associate Creative Director, Ogilvy & Mather, Singapore

Senior Writer, Leo Burnett, Singapore
Senior Creative lead on:

McDonald’s (Asia Pacific)
Tiger Beer (Asia Pacific)
Nippon Paint