Guilherme Pecego     Creative Director,

McCANN Hong Kong

Award-winning art director and graphic designer with over 10 years of experience in the advertising creative business.

From corporate identity, packaging, TTL advertising, web and multimedia.

Special emphasis on conceptual advertising and communication goals, high attention to detail and through the line concepts.

Familiar with the importance of creating an engaging, intuitive and stimulating user experience through design and its effect on marketing objectives and conversions.

Results oriented hands-on leader who believes strongly in raising the standards of visual communication and encouraging
others to maintain those standards.

High ability to conceptualize and produce compelling visual presentations for different medias to convey complex messages as well as personal expression to a wide variety of audiences.

Specialties: Ideas. Press. Posters. Television commercials. Radio commercials. Ambient ideas. And working closely with directors, photographers, typographers and illustrators etc. to create the best work possible.