Gary Steele


Gary Steele Creative Director

TBWA Singapore

Gary Steele is an advertising veteran. He went straight from school into the industry; and hasn’t skipped a day since. His career has seen him practise his craft on three different continents over a span of 15 years. And in that time, his keen eye for classy art direction has spotted some of the world’s most celebrated logos in the bottom right hand corner of his layouts.

But the bottom right hand corner is about the only ‘rule’ Gary follows. Because what sets him apart from his peers is his burning desire to create work that doesn’t resemble advertising. His most awarded work falls into categories beyond the ordinary – and as he will tell you, it’s no coincidence that the same work is also his most effective.

As Creative Director at some of the world’s top advertising agencies such as, Tequila Johannesburg, 23 Red London, TBWA Hunt Lascaris and TBWA Singapore, Gary has over the years managed to work with some of the world’s top photographers.

This has taught him many things. But one stands clearly out.

Despite all the self-fulfillment, unimaginable wealth and unbridled privilege that a 15-year advertising career bestows upon one, he will always, frequently and fervently still have to feed his soul with photography. His real love.