Elrid has been a copywriter for slightly over a decade, having worked at great agencies in India and Singapore.
He has taken Singaporeans on the world’s longest virtual flight for Scoot; built a first-of-its-kind 8-meter wide and almost 2-meter tall Zoetrope for Airbnb; conceptualised Airbnb’s global campaign “Love this? Live There” that birthed a partnership between Airbnb and Disney, and put a blind driver in a race-tuned car on a race track for Michelin, and most recently, launched Singapore Tourism Board’s global rebranding campaign – Passion Made Possible.
He has worked on everything from automotive to FMCG, including: Airbnb, Michelin, Singapore Airlines, Standard Chartered Bank, Singapore Tourism Board, Scoot Airlines, Lexus, Nissan, KitKat and Energizer.
Previous roles include:
Creative Director / Senior Copywriter, TBWA/ Group, Singapore
Senior Copywriter, JWT Singapore