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Christina Force, Folio Consultant, New Zealand

Christina Force was one of the first Photographers Agents in the Southern Hemisphere, and her agency The Collective Force became one of the best known in Asia. In her 15 years at its helm she won commissions varying from one day shoots to global campaigns worth half a million dollars apiece.

Now a very busy Photo Consultant Christina has in the last year helped launch several Australian and New Zealand photographers in new international markets, and through her workshops and one-on-one mentoring has successfully helped many others close deals with dream clients and win assignments.

Christina is based in New Zealand and has been married to an advertising creative for 22 years, allowing her to tap into the mindset of the target client on a daily basis. She works with photographers and agents around the world, sharing her knowledge and inspiring them to reach their dreams.