Chris Gurney, CCO < ADK / South and South East Asia Singapore

Integrated Creative | Thought Leader | Keynote Speaker | Brand Ambassador

Seasoned creative with solid insights and connections to a broad range of local and international clients, brands, people, local cuisine and bad karaoke bars.

Extensive category experience across FMCG, Beauty, Automotive, Technology and Healthcare.

An integrated creative leader / manager specialising in Advertising, Traditional & Digital Shopper/Experiential Marketing, In-store/Retail and Activation creative and deployment.

Passion for digital art installations and new technologies which embrace and induce ‘play’.

Current role:

Chief Creative Officer, ADK Global, Singapore

Responsible for implementing and leading key creative business initiatives and acquiring new client partnerships across the Asia and South Asia regions. Building, overseeing and managing local and regional creative brands / projects and mentoring creative teams across the ADK platform to deliver value-added creative solutions.

Previous roles included:

Executive Creative Director, Geometry Global
(Ogilvy Action, G2, JWT Action), Singapore
Responsible for building/training creative teams to develop and deliver world-class shopper/activation solutions for clients including: Diageo, Unilever, HP, Lenovo and Coca-Cola amongst others.
Specifically targeting omni-channel focused shopper communications across D&E markets in APAC and LATAM.

Group Creative Director, Ogilvy & Mather, Tokyo, Japan
Responsible for developing campaigns across a variety of channels and categories for clients including: Coca-Cola Japan (Sokenbicha, Vending), British American Tobacco (KOOL, KENT), Unilever (Dove, Ponds), Reebok (Japan), Sneaker Freaker (Japan), Okamura (Nth America).

Creative management and development of new business initiatives, working alongside Regional Planning Director and CEO.