A hybrid digital-centric creative leader with over 17 years of experience in the advertising industry, managing markets as diverse as Amsterdam, Singapore, Vietnam, Jakarta, Kuala Lumpur, Hong Kong, Tokyo and China. Won advertising awards across multiple categories at international, regional and domestic award shows such as: CLIO Awards, One show, Cannes, NEW YORK FESTIVAL, Communication Art Annual, ADFEST, Spikes, BUSAN AdStars, Global Best Digital Advertising Awards, Creative Circle Awards, ROI Awards, China International Advertising Awards, Tiger Roar Awards, Red Dot Design Awards, Times Asia-Pacific Awards, IAI International Advertising Awards, EFFIES, just to name a few.
Named by ChinaSmack as one of the leading advertising creatives to look out for in China in 2014 and a guest speaker at 2014 International Advertising Association World Congress held in Beijing. Jury member at 2016 China Content Marketing Awards, 2016 ECI Awards (E-Commerce Innovation Awards) and 2016 and 2017 AD STARS Advertising Awards in Busan, One Club, 2018 LIA Awards and Cannes Lions 2018 for its first ever Creative e-Commerce category. Named by Campaign Asia as Digital A-list Achiever in China in 2018. Named Cresta Creative Awards Grand Jury in 2019 and 2020. Jury member of AME Awards in 2020.