It’s all personal




Billy Plummer

Photographer & Ex UK & Asia based advertising creative

Billy is a photographer and director from Sydney who works across Asia Pac.

London born & based in Sydney, Billy grew up in an eccentric family; his Grandfather was the first ever horseracing tipster in the UK newspapers, his Aunt the first non-French principal dancer at the Folies Bergère and his Uncle, a Dallas newspaper editor was a couple of cars behind Kennedy in the Dallas motorcade.

Billy has a deliberately distinctive style. He’s shot everything from hill tribes and homeless to Jean Claude Van Damme and Richard Branson. He believes there’s real magic to be found in the everyday and loves the challenge of revealing the extraordinary in the ordinary.

Billy’s background as an agency creative director means he fully ‘gets’ concepts – he knows how to articulate ideas, and identify genuinely surprising aspects to bring a brief to life. It also means he understands the need to deliver unique & brand proprietary results for his clients.

His personal work has been exhibited in Australia and Europe, including “Honey & Dust” at Northern Europe’s largest photographic festival, Nordic Light International Festival of Photography in Norway and “Reportage Without A Cause” at Australia’s renowned documentary photography festival, Reportage in Sydney.

Billy recently won both Photography Gold at Midas Awards for Worlds Best Financial & Marketing and Silver at Award for best Campaign Photography.

Billy is based in Sydney and represented by SamIam

It’s all personal. Putting you in your work.

Based in Sydney, Billy shoots and directs for advertising clients all over the world. Billys previous career as an agency creative director means he has a unique “insider” perspective as a photographer. He also shoots his own personal projects prolifically. For a good reason. In his talk Billy will show how personal work is the most important work a photographer does. When you shoot what you personally love to shoot, this is the kind of photographer you really are. This approach guides future work, informs and inspires potential clients, letting them know what you love shooting, giving them ideas and new things to think about. Things they can only get from you. In this talk, Billy will cover how personal can work lead directly to commissions showing surprising ways to bring inspiration and influence to bear on your work and how patiently sticking to what you shoot personally pays off over time.