Christina Force, Folio Consultant, New Zealand

She will discuss how to ‘Win new clients and change the world.’

“Purpose empowers you to make a difference in people’s lives. It offers the opportunity to liberate your creativity, unleash your compassion for others, all while driving dramatic business results. Purpose is why you get up in the morning. It’s why you sleep well at night.’ The Story of Purpose- Joey Reiman

Christina will look at a photographers online presence focusing on:

– The importance of being a brand with a purpose and social conscience.

– What’s your ’cause’? What do you care about?

– How to use your imagery to share your cause- thinking about projects.

– How to leverage this to align with target clients and win jobs.